Attention: Independent Mortgage Brokers!
Are You Attracting Enough New Clients?
We professionals and independent business owners have 3 things in common…
|The need for a steady stream of fresh leads and new clients.|
|We love referrals.|
|We love qualified leads. (That’s why we love referrals)|
Hi, I’m Peter Butler of the Smarter Websites Group of Companies. Why did I create this website?
Out of the sheer frustration I see every day in the eyes of Independent Mortgage Brokers that need more qualified leads and new clients. Also out of my annoyance at designers and websites that aren’t built with a “get me leads and make me money” approach so they just don’t “work” for their money.
Is it a struggle for you to attract enough new clients?
Are some potential clients slipping through your fingers?
Do you notice that you spend too much time and effort on qualifying some of those leads only to not get the deal?
Here’s the Cruncher Question:
Do you wish new clients were phoning YOU as opposed to you chasing THEM?
If you’re like most Independent Professionals you’re very good at what you do but you probably realize you haven’t got a really good handle on your marketing yet.
Trouble is, you’re not quite sure how to deal with it. Where do you start? You know there are gaps in your marketing systems but it’s not something you’ve ever been trained in. Some of what you’ve tried may have worked but there’s just too long between signing up new clients.
Here’s the thing. The harder we try the harder it seems to be. What is that about?
Look, it’s really not your fault, none of us were trained in marketing. I’m not talking the “normal marketing” model but real marketing, relationship marketing, as in really trying to relate to your prospects which wins their confidence meaning you truly “connect” with them.
If you can help them fix their finance issue or problem – well, who doesn’t want that? We all want our problems or issues fixed and sorted! BUT, if we approach this problem solving the wrong way it may come across as “a sell” and none of us want to be sold to…
BUT, We Do All Want a Solution To Our Problem!